So, you want the full story?

I'm Luke—a graphic designer with entrepreneurial blood and a passion for building brands with purpose.

After graduating from the Red & Yellow School of Logic & Magic in South Africa around 2010, I've spent the last 15+ years building brands, businesses and ideas from the ground up.

Whether it's a menu for an independent coffee shop or a complete brand identity for a global production house, I bring genuine enthusiasm, strategic thinking and years of hands-on experience to every project.

Having founded businesses myself, I understand that great design needs to do more than look beautiful—it needs to work. I approach every brief with a commercial mindset, crafting thoughtful, effective design with finesse and an obsessive attention to the smallest details.

Now based in London, UK, I work with clients across the globe, helping ambitious businesses build brands that people remember & cherish.

Pixel Craft with Soul.